Gwyneth Paltrow has been revealed as the face of Hugo Boss' new fragrance, Boss Nuit Pour Femme, and is set to front the TV and online ads for the scent.

The actress, who's previously fronted Estée Lauder's Pleasures and Pleasures Delight campaigns, said 'To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time - characteristics that I strive towards in my own life'. The fragrance launches in August.